Hey there! I’m Jennifer Rhinehart, a 15-year Navy veteran, nurse, and MBA graduate turned entrepreneur. My journey has taken me through military discipline, caregiving, and the wild ride of running a business—all while juggling life with my sister, our combined nine kids (yes, including two sets of twins!), and a dream to create
something meaningful.
In December 2022, my sister and I teamed up to turn her love for crafting into something bigger. With the guidance of my brother-in-law, a business expert with over 20 years of experience, we brought CocoSmile Cups to life—a brand that blends style, functionality, and fun to make hydration easy and exciting for kids.
From road trips to school days, we know firsthand how chaotic life with kids can be—and how something as simple as a water bottle can become a daily struggle. That’s why we created CocoSmile Cups: to solve real-life parenting challenges while giving kids a way to express themselves.
Today, CocoSmile Cups is more than a product—it's a movement toward health, sustainability, and self-expression.
■ Where fashion meets health and sustainability.
■ "Sip-in-Style, with CocoSmile."
Our Mission
To make hydration a fun, creative, and safe experience for kids while promoting health,
sustainability, and self-expression through innovative, high-quality products.
Our Vision
To be the most loved and trusted kids' hydration brand, inspiring creativity, encouraging healthy habits, and leading the way in sustainable, stylish drinkware around the world.
Our Core Values
■ Health & Safety First – We use only the safest, highest-quality materials—medical-grade stainless steel and BPA-free Tritan plastic—to keep every sip worry-free.
■ Creativity & Self-Expression – We believe every child should have the freedom to express their personality. Our colorful designs and charm options make each cup as unique as the child who carries it.
■ Sustainability & Responsibility – We’re committed to eco-friendly practices that reduce waste and promote a cleaner future—for our kids and the planet.
■ Fun & Engagement – Hydration should never be boring. CocoSmile Cups turn drinking water into a joyful, interactive experience.
■ Quality & Durability – Our products are built to last, blending long-term performance with playful designs that grow with your child.
